Air India to enhance service standards under ‘Vision 2025’: CEO Campbell Wilson

The year 2024 proved to be a pivotal moment for Air India and the Indian aviation sector, marked by the successful completion of two significant mergers — Air India Express with AirAsia India and Air India with Vistara.

Looking ahead to 2025, Air India plans to retrofit its fleet with upgraded seating and services to improve its service quality, as stated by chief executive officer (CEO) Campbell Wilson on Friday.

In a message shared internally with employees, Wilson remarked, “…2025 will witness advancements in various crucial initiatives, such as equipping our widebody and remaining narrowbody aircraft with enhanced seats and services, further raising Air India’s service standards, redefining our benchmarks for “good,” and consistently meeting these new expectations. We will also reinforce and streamline our practices and processes to ensure not only consistency but also efficiency, ultimately leading to profitability.”

“With Air India, Vistara, Air India Express, and AirAsia now unified under one umbrella, and the uncertainties and challenges of the mergers fading into the past, we must now look ahead, as a cohesive team, towards a shared goal… We will diligently work in 2025, alongside you, to deeply integrate this into our core values,” he communicated to the workforce.

The airline reached several noteworthy milestones this year, including the debut of India’s first A350 aircraft, the addition of 100 more aircraft to its comprehensive orderbook, the launch of a cutting-edge training academy in Gurugram, the initiation of construction for a new maintenance facility (for maintenance, repair, and overhaul of aircraft) in Bengaluru, and the establishment of a flight school with 34 aircraft in Amravati, Maharashtra.

“We began the interior refurbishment of our full-service narrowbody fleet, unveiled the first of our new premium passenger lounges in Bengaluru, and restructured our network to ensure that the finest aircraft serve vital routes, including domestic metro-metros and flagship destinations like London Heathrow and New York,” Wilson noted.

Air India cuts losses by 60%

Air India is focusing on enhancing its internal processes to boost efficiency and achieve sustainable profitability, according to CEO Campbell Wilson. This approach comes after a notable improvement in the airline’s financial performance for the fiscal year 2023-24, with losses decreasing to Rs 4,444.10 crore from Rs 11,387.96 crore in 2022-23. The airline also experienced a robust 23.69% increase in turnover, reaching Rs 38,812 crore.

Since the Tata Group’s acquisition of the struggling airline in January 2022, Air India has been actively working to revitalize its operations. In a communication to staff on Friday, Wilson highlighted the key achievements made in 2024, including the successful mergers of Air India Express with AirAsia India and Vistara with Air India. These strategic moves have established the airline as the fourth-largest entity by revenue within the Tata Group.

Air India Expansion and Fleet Growth

In early December, Air India made a historic move by ordering 100 more Airbus aircraft, which includes 10 wide-body A350s and 90 narrow-body A320s, bringing its total aircraft order to 570. To enhance its operations, the airline has refined its fleet deployment strategy, assigning its best-performing narrow-body and wide-body planes to routes with high traffic and demand.

Simultaneously, IndiGo is celebrating its 18th anniversary by making substantial aircraft orders and introducing business class on select routes, indicating its ambitions to penetrate international markets.

Fleet Expansion and New Airports in pipeline

The collective fleet of Indian airlines has now surpassed 800 aircraft, with Air India announcing an additional acquisition of 100 Airbus planes, alongside its earlier order of 470 aircraft. IndiGo, with nearly 1,000 aircraft orders, is gearing up for its inaugural A321 XLR delivery.

Despite these fleet expansions, disruptions in supply chains and engine problems at Boeing and other manufacturers have resulted in delayed deliveries, presenting obstacles to the airlines’ growth plans.

In 2025, two significant airports will become operational: Noida International Airport and Navi Mumbai International Airport. These new facilities are anticipated to ease congestion at the airports in Delhi and Mumbai, improving passenger convenience and enhancing regional connectivity.

The aviation industry faced numerous challenges in 2024, including false bomb threats that interrupted operations. The Indian Parliament’s approval of the Bharatiya Vayuyan Vidheyak 2024 seeks to modernize aviation regulations, facilitating easier business operations and promoting local aircraft manufacturing.

Economic Turbulence and Market Dynamics

While IndiGo and the Air India Group command over 90 percent of the domestic market share, smaller airlines like SpiceJet and Akasa Air are struggling with financial and operational difficulties. SpiceJet’s recent fundraising of Rs 3,000 crore highlights its attempts to navigate through these challenging times.

Domestic passenger traffic in Indian aviation is projected to reach 170 million by March 2025, with an emphasis on expanding wide-body aircraft and improving global connectivity. Industry leaders such as Akasa Air’s Vinay Dube and IATA chief Willie Walsh regard the market as exceptionally promising.

As the industry progresses, it is evident that Indian aviation is gearing up for a significant transformation, striving to balance growth ambitions with the necessity for resilience.

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